All work
Design2024

Meridian Capital

Financial advisory landing site

Mc
Timeline
5 weeks
Our role
Brand site design & build
Services
MessagingUI DesignFront-End Development
Tech
Next.jsTypeScriptTailwind CSS
Qualified leads
+47%Time on page
AAAccessibility rating

The challenge

Meridian's old site looked like every other advisory firm and converted like it too. Visitors couldn't tell what made them different — or take the next step.

What we did

  • 1

    Rewrote the messaging around a single, credible promise instead of generic finance-speak.

  • 2

    Designed a calm, trustworthy interface with one clear path to booking a consultation.

  • 3

    Instrumented the funnel so Meridian could see exactly which sections drove enquiries.

For the first time our website actually sounds like us — and the inbound shows it.
Helen Voss Managing Partner, Meridian

More work

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